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QR Code Marketing For Small Businesses

QR Code Marketing For Small Businesses

A Quick Response (QR) Code, a matrix barcode placed on automobiles, has become a popular system outside of its original industry, mainly because of its fast processing and storage capabilities. A QR code appears as a black square of squiggly lines spread across a white background. An encoded set of data is programmed into the QR Code, which may consist of binary, alphanumeric, or Kanji symbols. The QR code was created by Denso Wave, a Toyota subsidiary, in 1994 with the specific intent of tracking vehicles throughout the manufacturing process. The QR code was designed for fast decoding in order to produce and track more vehicles. The QR Code has become the second-largest barcode type used internationally. In fact, Japan, United States, and United Kingdom rank among the highest nations to use this technology.

  • 7 Things You Should Know About QR Codes (PDF): A document providing answers to seven frequently asked questions (FAQ) regarding Quick Response (QR) Codes. What is it? Who’s doing it? How does it work? Why is it significant? What are the downsides? Where is it going? What are the implications for teaching and learning?
  • What is a QR Code?: A comprehensive guide to QR Codes, including instructional and purely educational videos that describe the nature behind these unique barcodes.
  • Barcodes and Quick Response (QR) Codes: A brief article sponsored by Stanford University that compares and contrasts the barcode we have all been accustomed to and the emerging QR code that will likely replace it over the long haul.
  • What are QR Codes?: A brief article describing Quick Response technology and how it could potentially revolutionize marketing strategies.
  • Connecting QR Codes With Consumers: Information on how QR codes can be used for marketing purposes.

Luckily, the popularity has expanded QR technology to fast conversion through various code-generating software. In fact, some websites offer code-generating software that will convert a URL into a QR code. Quick Response codes are found across various advertisements and billboards. In fact, some companies have worked to converge smart phone technology to read QR codes on various devices, including televisions, newspaper advertisements, and product barcodes. The technology has become readily accessible to anybody who wishes to convert standard barcodes to a QR code. Internet users can literally convert URL’s to a QR code, upload them to a website and then print and post them everywhere. QR code conversion websites can even encode geographical maps, text, phone numbers, and RSS feeds.

Quick Response (QR) codes enable businesses to track and promote their products in an easy and expedient manner. As previously discussed, QR codes are fairly easy to create; however, most business-minded people will ask how to use them to their advantage. Some QR code-generating software includes analytics, which will enable owners to decipher how many customers used their smart-phones to scan the QR codes placed on their products or advertisement space. QR codes come in handy for larger corporations; however, there are methods to employ QR technology for entrepreneurs. For instance, business owners and consultants can place QR codes on the back of their business cards to direct contacts to a website or other documents. QR codes can be placed in certain spots to attract audiences to a specific daily discount on a particular item. QR codes can also be implemented onto packaging for labeling purposes. Online marketers can use QR codes to promote certain downloads, articles, sales, and promotional items targeted to their specific niche groups.

Entrepreneurs should consider that not everybody uses smart-phone technology. In fact, business owners should assess whether their product line attracts those who own Androids or iPhones. The entrepreneurial-minded should ask whether QR codes will enhance the flow of their business or hinder an influx of sales. It’s vitally important to always consider the consumer and what QR codes can offer them in terms of convenience. Not every marketing tool will prove beneficial for every business model, including QR codes, despite the easy accessibility they offer. Decide what the QR codes will promote, including discounts, sales, promotional items, content, guidance, education, or entertainment. This will help determine certain methods or alternatives that may better suit one’s marketing needs.

  • Library Uses QR Codes for Customized Tour: The Woodruff Library uses QR codes to enable self-guided tours by scanning a smart-phone using the various barcodes located at each exhibit. Each scan activates an audio playback that discusses the relevance of each standpoint.
  • QR Code & Barcode Scanners: A brief article describing the process of obtaining a QR reader and then using it for any benefits offered at select venues.
  • Codify Your Library: A list of tips for educational institutions to create a better organized library with Quick Response (QR) technology.
  • QR Code Quest: An article discussing the emergence of Quick Response (QR) technology and how it will affect the way professors look at smart-phones while in class.
  • Marketing With QR Codes: Information on how QR codes can be used for marketing and advertising.