Asking without breaking Google's rules
Google's policies prohibit paying, discounting or gifting in exchange for reviews, and prohibit 'review gating' — filtering people by whether they intend to leave a positive rating. What's allowed: asking everyone, and choosing when to ask. The natural moment is right after a customer says something kind.
A printed code is neutral infrastructure — it offers the same path to every customer — which keeps you comfortably inside the rules.
Placement beats persuasion
The highest-converting placements are the ones tied to the transaction: the card at the till, the sticker on the takeaway bag, the line on the invoice. Staff mentioning it helps, but the code has to be where the customer is standing when they feel good about you.
Keep the ask to five words near the code: 'Happy? A review helps us.' Long explanations suppress response.
Why the review link and not the listing link
Your Maps listing URL opens your business profile; the customer then has to find and tap 'reviews', then 'write a review' — three chances to drop off. The review link opens the rating box directly. Every removed tap is worth real reviews; use the short link from the Business Profile, and verify on a phone before printing.
Mistakes to avoid
- Don't encode your Maps listing URL — use the dedicated review link.
- Never offer rewards for positive reviews; it breaches Google's policies and risks your profile.
- Don't print the code without a one-line ask next to it.
Common questions
Can I ask only happy customers?
You can choose when to ask, but you must not filter people by the rating they intend to leave — that's review gating, which Google prohibits.
Where do I find my review link?
In your Google Business Profile, under 'Ask for reviews' or 'Share review form'.
Do customers need a Google account?
Yes, to leave a review — most Android users already have one signed in.
Can I reuse the same code everywhere?
Yes, the link is the same. Use different printed placements and see which context verbally gets mentioned most.