Make a Google review QR code

Google gives every business a short 'write a review' link, and encoding it in a QR code removes every excuse: scan, tap the stars, done. The difference between businesses with thirty reviews and businesses with three hundred is usually nothing more than making this easy at exactly the right moment.

  1. 1

    Get your review link

    Open your Google Business Profile (business.google.com), find 'Ask for reviews' / 'Share review form', and copy the short link. This is the link that lands customers directly on the star rating — not your general Maps listing URL.

  2. 2

    Paste it here and style the code

    Generate the code. Keep it dark on light, and add a frame label like 'Review us on Google' — a code with a reason gets scanned far more than a bare one.

  3. 3

    Put it where the moment happens

    Counter cards, receipts, table tents, the back of the van, the invoice footer. Then test-scan it yourself: it should open the review box, not your listing.

Try it now

Send anyone straight to a web page with a single scan.

Fill in the fields to encode your own content

Waiting for content

Free, no sign-up, no watermark. Your code never leaves this browser.

Asking without breaking Google's rules

Google's policies prohibit paying, discounting or gifting in exchange for reviews, and prohibit 'review gating' — filtering people by whether they intend to leave a positive rating. What's allowed: asking everyone, and choosing when to ask. The natural moment is right after a customer says something kind.

A printed code is neutral infrastructure — it offers the same path to every customer — which keeps you comfortably inside the rules.

Placement beats persuasion

The highest-converting placements are the ones tied to the transaction: the card at the till, the sticker on the takeaway bag, the line on the invoice. Staff mentioning it helps, but the code has to be where the customer is standing when they feel good about you.

Keep the ask to five words near the code: 'Happy? A review helps us.' Long explanations suppress response.

Why the review link and not the listing link

Your Maps listing URL opens your business profile; the customer then has to find and tap 'reviews', then 'write a review' — three chances to drop off. The review link opens the rating box directly. Every removed tap is worth real reviews; use the short link from the Business Profile, and verify on a phone before printing.

Mistakes to avoid

  • Don't encode your Maps listing URL — use the dedicated review link.
  • Never offer rewards for positive reviews; it breaches Google's policies and risks your profile.
  • Don't print the code without a one-line ask next to it.

Common questions

Can I ask only happy customers?

You can choose when to ask, but you must not filter people by the rating they intend to leave — that's review gating, which Google prohibits.

Where do I find my review link?

In your Google Business Profile, under 'Ask for reviews' or 'Share review form'.

Do customers need a Google account?

Yes, to leave a review — most Android users already have one signed in.

Can I reuse the same code everywhere?

Yes, the link is the same. Use different printed placements and see which context verbally gets mentioned most.