Retail
QR codes on wine labels
Bottle codes carry the story and, in the EU, the ingredient and nutrition information now required for wine.
Recommended print size:2–2.5 cm on a back label.
Make your code
Send anyone straight to a web page with a single scan.
Fill in the fields to encode your own content
Waiting for content
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What works in practice
- Place the code on the flattest part of the label; steep curves break scanning.
- Keep the design premium: a thin dark code on cream stock reads as considered, not cheap.
- For EU compliance, link to a page with the required data and nothing marketing-led.
Common question
Does the EU require a QR on wine labels?
EU rules require ingredient and nutrition information to be accessible, and a code on the label is the common way producers provide it.